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Now that you are clear on the benefits of earning featured snippets, let us address how to optimize your content for them. 5 Tips to Optimize Your Content for Featured Snippets Moreover, voice-activated apps like Alexa, Siri, or Google Assistant use featured snippets to answer around 40% of voice searches.Īnd since 27% of the world’s population uses voice search on mobile, earning a featured snippet can significantly increase your brand’s recognition and authority. The fact is some users automatically assume that a website is credible if Google deems it to be worthy of a featured snippet. Better Brand RecognitionĮarning featured snippets can also improve the perception of your brand.
In such cases, occupying the coveted top spot will not necessarily mean higher click-throughs. That said, some snippets do provide users with all the information they need. Users still need to click on the result to discover more context and details. However, the reality is that many queries cannot be fully answered in the limited space Google provides. As a result, you might expect featured snippets to claim a lower share of clicks. But the whole point is to answer queries directly in the SERPs and save users the hassle of clicking through to websites. Snippets claim roughly 35% of all clicks for a given search query. Since featured snippets place you at the top of Google’s results pages, you also get more click-throughs to your website. This effect is further amplified on mobile devices due to the smaller screen size. The main benefit of winning a featured snippet is that you can occupy prime real estate in Google’s results without earning the regular top-ranking position.Īs you can see from the examples above, featured snippets take up a considerable chunk of the SERPs, giving you even more exposure than a regular first-place ranking. Here are some of the main advantages: Greater Organic Visibility
What Are the Benefits of Ranking for Featured Snippets? However, since 2020, Google now places the regular listing for any page used in a featured snippet on the second results page. This meant the same page could appear twice within a single SERP and attract even more organic traffic. Important note: In the past, a web page used for a featured snippet would also appear as one of the ‘regular’ listings found on page one of Google.
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